Privacy policy
Last Updated: 8 September 2025
Blush & Bloom Australia operates this store and website, including all associated content, features, tools, products and services, to provide you—the customer—with a personalised shopping experience (the “Services”). Blush & Bloom Australia is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you access, use, make a purchase, engage in any transaction, or otherwise interact with the Services.
In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By accessing or using the Services, you confirm that you have read this Privacy Policy and that you understand how your personal information is collected, used and disclosed as described herein.
When we refer to “personal information,” we mean data that identifies you—or could reasonably be linked to you or another person. Personal information does not include anonymous or de-identified information that cannot be used to identify you or be reasonably linked to you.
Depending on how you interact with the Services, where you reside, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from this data:
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Contact Information, such as your name, billing and shipping address, phone number, and email address.
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Financial Information, including credit or debit card numbers, bank account details, payment methods, transaction history, and payment confirmations.
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Account Information, including your username, password, security questions, preferences, and settings.
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Transaction Data, such as items you view, add to your cart or wishlist, purchase, return, exchange or cancel, as well as your historical order data.
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Communication with Us, such as messages you send via customer support or other direct contact.
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Device Information, including data about your device, browser, network connection, IP address, and unique identifiers.
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Usage Information, including how and when you interact with the Services, your browsing patterns, and navigation behaviour.
We may collect personal information from the following sources:
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Directly from you, such as when you create an account, access or use the Services, communicate with us, or otherwise provide your personal information voluntarily.
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Automatically through your use of the Services, including from your device when you visit our website or interact with our products or Services. This may include the use of cookies and similar technologies.
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From our service providers, where we engage them to help us deliver certain features, and they collect or process personal information on our behalf.
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From our partners or other third parties, who may provide information to help us operate, improve, or market our Services.
Depending on how you engage with us and which Services you use, we may use your personal information for the following purposes:
To Deliver, Customise and Improve the Services
We use your personal information to provide and manage the Services, including:
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Fulfilling our contract with you
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Processing your payments and orders
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Remembering your preferences and items of interest
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Sending you account-related notifications
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Handling purchases, returns, exchanges or cancellations
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Creating, maintaining and managing your account
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Organising shipping and returns
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Enabling you to leave reviews
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Tailoring your shopping experience — such as recommending products related to your purchases
This may also involve using your personal information to enhance and improve the Services over time.
For Marketing and Advertising
We use your personal information for promotional purposes, such as:
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Sending marketing emails, SMS or postal mail
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Displaying targeted advertisements on our website and other platforms
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Customising promotions based on your browsing behaviour and purchase history
For Security and Fraud Prevention
We use your personal information to:
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Verify your identity and account access
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Detect, investigate or act on potential fraud, illegal activity, or misuse of the Services
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Protect public safety and the security of our platform
If you choose to create an account, you are responsible for keeping your login credentials secure. We strongly advise not to share your username or password with others.
To Communicate with You
We use your information to:
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Provide customer support
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Respond to your enquiries
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Maintain our relationship with you
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Ensure smooth and effective service delivery
For Legal Compliance
We may also use your information to:
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Participate in potential or actual legal proceedings
In certain circumstances, we may share your personal information with third parties for legitimate business purposes, in accordance with this Privacy Policy. These circumstances include:
With Shopify and Third-Party Service Providers
We share your personal information with trusted third parties that help us deliver the Services, including:
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Shopify (our platform host)
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Payment processors
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IT and data analytics providers
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Customer service and fulfilment partners
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Shipping and logistics providers
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Cloud storage services
These parties process your data on our behalf and are required to handle it in accordance with applicable privacy laws.
With Business and Marketing Partners
We may share your personal information with marketing and advertising partners to:
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Deliver targeted ads based on your activity on our site or other websites
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Provide marketing services
Note: These partners will use your information in accordance with their own privacy policies. Depending on where you live, you may have the right to opt out of such sharing for advertising purposes.
With Your Consent or Instruction
We may share your information with third parties:
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When you request it (e.g. shipping providers)
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When you interact with social media integrations or widgets
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When you authorise us to do so in any other way
Within Our Business Group
We may share your information with our affiliates or within our corporate group for internal business purposes.
As Part of a Business Transaction
We may disclose your information in connection with:
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A merger
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Sale of assets
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Restructuring
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Bankruptcy
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Other business transfer scenarios
⚖️ For Legal and Regulatory Reasons
We may disclose your personal information:
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To comply with legal obligations
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In response to lawful requests by public authorities (e.g. law enforcement or government)
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To enforce our policies, terms or conditions
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To protect the rights, safety, or property of Blush & Bloom Australia, our users, or others
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Comply with legal obligations
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Respond to valid legal processes (e.g. subpoenas or government requests)
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Investigate or enforce our terms, policies, or legal rights
Top! Hier komt de vertaling van Sectie 6: Our Relationship with Shopify in Australisch Engels:
Section 6: Our Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve those Services for you.
Information you provide through the Services will be transmitted to and shared with Shopify, as well as third parties who may be located outside of Australia, in order to provide and improve the Services for you.
Additionally, to help protect, grow and improve our business, we use certain enhanced Shopify features that include data and information obtained from your interactions with our store, together with other merchants and Shopify itself.
To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, along with other merchants and Shopify.
In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights over the use of your personal information for these purposes.
For more information on how Shopify uses your personal information and your rights, please visit the Shopify Privacy Policy for Customers.
Depending on where you live, you may be able to exercise certain rights regarding your personal information through Shopify’s privacy portal.
Section 7: Websites and Links of Third Parties
The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or managed by us, you should review their privacy and security policies as well as other terms and conditions.
We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on those sites.
Information you provide on public or semi-public spaces, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of those third-party platforms without limitation on its use by us or any third party.
Our inclusion of such links does not imply endorsement of the content on those platforms or their owners or operators, except as stated in the Services
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The Services are not intended to be used by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction.
If you are a parent or guardian of a child who has provided us with their personal information, you can contact us using the details below to request that it be deleted.
As of the effective date of this Privacy Policy, we are not aware of sharing or selling personal information of individuals under 16 years old (as those terms are defined under applicable law).
Please be aware that no security measure is perfect or impenetrable, and we cannot guarantee "perfect security." Additionally, information you send to us may not be secure during transmission. We recommend not using insecure channels to send sensitive or confidential information to us.
How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide you with Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute, may only apply in certain circumstances, and in some cases, we may decline your request as permitted by law.
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Right to Access/Know: You may have the right to request access to the personal information we hold about you.
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Right to Deletion: You may have the right to request that we delete personal information we hold about you.
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Right to Correction: You may have the right to ask us to correct inaccurate personal information we hold about you.
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Right to Portability: You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, in certain circumstances and with some exceptions.
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Manage Communication Preferences: We may send you promotional emails, and you can opt out of receiving these at any time by using the unsubscribe option in our emails to you. If you opt out, we may still send you non-promotional emails, such as those regarding your account or orders you have placed.
You can exercise any of these rights where indicated in the Services or by contacting us using the details below. For more information on how Shopify uses your personal information and your rights regarding data processed by Shopify, visit https://privacy.shopify.com/en.
We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests, as permitted or required under applicable law. In accordance with applicable law, you may designate an authorised agent to submit requests to exercise your rights on your behalf. Before accepting such an agent’s request, we will require proof that you have authorised them to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.
If you have any complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you have the right to appeal our decision by contacting the below contact details or to lodge a complaint with your local data protection authority.
Please be aware that we may transfer, store, and process your personal information outside the country where you reside.
If we transfer your personal information outside the European Economic Area or the United Kingdom, we rely on recognised transfer mechanisms such as the European Commission’s Standard Contractual Clauses, or equivalent contracts issued by the relevant UK competent authority, as applicable, unless the data is transferred to a country that has been deemed to provide an adequate level of protection.
We may update this privacy policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated privacy policy on this website, update the “Last updated” date, and provide notice as required by applicable law.
If you have any questions about our privacy practices or this privacy policy, or if you wish to exercise any of your rights, please email us at eva@blushbloomaustralia.com.